IGT appoints Joe Asher as president of sports betting

IGT has reported through a press release that Joe Asher is an executive with a long history of the industry who will lead the ongoing expansion of the IGT PlaySports sports betting business in North American markets.

On this important appointment, Enrico Drago, CEO of IGT Digital & Betting, explains “Joe Asher's knowledge, experience, network and vision for sports betting are key ingredients to boosting our future success”.

It should be noted that Asher had served as CEO of William Hill US since 2012 and has expressed his great excitement for this new challenge, highlighting the rapid expansion of the market and abundant opportunities. In this sense, he commented: "have some background working in partnership with PlaySports and I look forward to working with our team to further enhance our technology and trading capabilities to serve our existing and future customers"

As explained by IGT, Asher's experience in the gaming industry is built on a lifelong passion for the race and sports betting business. Honored as a member of the Sports Betting Hall of Fame Class of 2021, he has held management positions at several racetracks including Brandywine Raceway, Dover Downs, Harrington Raceway and Foxboro Raceway.