The European Casino Association (ECA) successfully hosted the ECA Casino Industry Forum 2024, a landmark event held in Nova Gorica, Slovenia, and organized by HIT Universe of Fun. This year’s forum brought together industry leaders, experts, and stakeholders to discuss the future of European casinos, focusing on artificial intelligence (AI), regulation, and technological innovation.
AI: Transforming Casino Operations
Dr. Aleksandra Przegali?ska-Skierkowska presented the keynote “AI in Strategy”, providing a comprehensive view of how AI can revolutionize casino operations. She highlighted its potential to enhance customer experience, improve operational efficiency, and drive responsible gambling practices.
Regulation and Sustainability
Regulatory developments were a focal point of the forum. Philippe Vlaemminck and Beata Guzik explored the implications of the EU AI Act, emphasizing its role in balancing innovation with ethical standards. Philipp Gaggl from PwC Consulting shed light on the Corporate Sustainability Reporting Directive (CSRD), which will require companies to report their social, environmental, and governance impacts starting in 2025.
Technological Innovation: The Casino of Tomorrow
John Purcell, CEO of DigiWheel, delivered a thought-provoking talk titled “The Land-Based Casino of Tomorrow: Embracing Technology to Thrive.” He challenged attendees with the question, “Will casinos be dead in 10 years?” Purcell examined trends shaping the industry and urged operators to embrace technology to remain competitive.
Supplier Panel: Innovation on the Casino Floor
A panel of industry leaders from Novomatic, IGT, Tronius, Light & Wonder, and Video Tracking Solutions discussed the integration of cutting-edge technologies like AI and data analytics, focusing on enhancing player engagement, optimizing operations, and fostering responsible gaming.
The Fun Economy and Casino Operations
Bo Bernhard from the University of Nevada-Las Vegas delivered a virtual keynote on “The (Top) Secrets of the Fun Economy.” He explored how the entertainment and leisure sectors are shaping future economic landscapes and provided actionable strategies for casino operators.
CEO Panel: Embracing AI and Innovation
The forum concluded with a CEO panel featuring leaders from ECA member casinos. The discussion revolved around the adoption of AI and innovative technologies while tackling challenges in customer engagement, compliance, and responsible gambling.
Celebrating HIT Casinos’ 40th Anniversary
The forum coincided with the 40th anniversary of HIT Casinos (1984-2024), a milestone that underscored the enduring legacy of the gaming and entertainment industry in Slovenia.
Organizers’ Reflections
ECA Chairman Erwin van Lambaart stated: "The ECA Casino Industry Forum 2024 has once again proven to be an invaluable platform for collaboration and knowledge exchange. Discussions on AI, regulation, and industry challenges will undoubtedly shape the future of European casinos."
Sandi Brataševec, President of HIT Casinos, remarked: "Hosting this prestigious event in such a significant year for HIT Casinos has been an honor. We look forward to continuing our collaboration to ensure the sustainable growth of the European casino industry."
Looking Ahead to 2025
Plans for the ECA Casino Industry Forum 2025 are already underway. Attendees and stakeholders are encouraged to stay tuned for announcements regarding the location and dates of next year’s event.
18+ | Juegoseguro.es – Jugarbien.es
