Entain, through its Coral brand, is redefining horseracing in the UK with the launch of an immersive 360° Virtual Reality (VR) experience for racegoers.
Entain reports that the innovative virtual reality experience, created in partnership with JockeyCam, is the first of its kind, with pioneering technology that gives punters the opportunity to take charge or go head-to-head with other virtual racers.
In this sense, the group confirms that this immersive experience will tour around the UK and be available at a number of Coral-sponsored events throughout the year, with its next stop at the Newcastle Races on Good Friday.
This VR experience is the latest in Coral's innovative approach to providing new ways of engaging with customers, and follows its industry first 3D advert on the world-famous Piccadilly Lights as part of its refreshed "Your Horse" campaign.
The launch also showcases how Entain is leading the sports betting and gaming industry into the future by investing in new products, interactive content and exciting customer experiences such as VR, esports and social mobile gaming.
Dominic Grounsell, Deputy Managing Director Digital at Entain, underlines that with this launch it is possible to combine the main offer with immersive experiences. “We have a really exciting opportunity to do something different and, through our brands, are committed to reaching both new and existing customers in interesting, fresh and engaging ways,” he added.
Entain explains in a press release that its other brands are revolutionizing the way they create more engaging and personalized interactions with customers. Also in the UK, Ladbrokes launched a new customer initiative, called "Ladbrokes Amplify", which enables football fans to stream music content and gain exclusive access to gigs and events.
On the other hand, in Europe, bwin customers have the chance to play on the UEFA Europa league final pitch as part of the bwin Fans Final on 19th May.
While, in Australia, its Ladbrokes and Neds brands have produced over 170 pieces of content, with new ads due to launch shortly.
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