Light & Wonder (Scientific Games) and Entain extend their partnership until 2030

Scientific Games Corporation, doing business as Light & Wonder, has extended its agreement with the Entain group until 2030. 
Light & Wonder has explained in a press release that the original deal signed with Entain in 2018 was a milestone for the Company and to date is the company's largest deal for the UK gaming business.

The company also says that the extension has built on this successful relationship and is testament to the continued success of the company's UK retail server-based gaming solution and the strength of the long-term partnership with Entain.

Light & Wonder will continue to supply more than 10,000 terminals to Entain's licensed betting offices (LBOs) through its Coral and Ladbrokes retail stores. The company will also provide hit content from its global gaming portfolio, as well as productions from Manchester Studio, which recently released key titles including Lord of The Rings and 777 High & Mighty™.

On the other hand, Light & Wonder emphasizes that the company's leading content aggregation platform provides Entain access to an extensive library of over 3,000 titles available from the world's leading studios, complemented by cutting-edge player features including responsible gaming tools. .

Commenting on the contract extension, Andy Hicks, Retail MD UK & Ireland at Entain, said: “Our stores provide an engaging and differentiated experience for our customers. Light & Wonder enhances that with the industry's best gaming machines backed up by a great range of leading games, service infrastructure and support."

Entain will also benefit from Light & Wonder's industry renowned operational and field service support, cutting edge content and dynamic platform functionality including new features such as intelligent menu enhancements.

Simon Johnson, Senior Vice President and General Manager of EMEA at Light & Wonder, welcomes the extension of the partnership, commenting: “Our teams have more than 20 years of history together and we're excited about supporting Entain through their next phase of growth. and innovation”.
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