Ladbrokes celebrates friendship with a new betting product: Mates Mode (Video)
Ladbrokes, Entain Group's online betting brand, introduces a new betting product accompanied by a magnificent promotional campaign: Mates Mode.
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Mates Mode allows Ladbrokes users to create groups and share their experiences through the brand's mobile app.
In this regard, James Burnett, director of marketing for Entain Group Australia, says: “For our Ladbrokes punters, we’re thrilled to now offer them Mates Mode. We know there is nothing more enjoyable than experiencing racing and sport with mates, so we've mirrored this experience through our new best-in-class product, Mates Mode, for our customers, and we hope our new campaign leaves our customers smiling”.
The fantastic audiovisual piece that we share below shows four friends who do everything together, from walking their greyhound to the first dance at a wedding, skydiving and cheering on a winner on the track.
Ladbrokes It! Together With Mates Mode uses humor to show the fun of true friends and prove that everything is more fun when you are with them.
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