Betway has announced a new multi-year partnership with Playtech, enabling the launch of Playtech's live content in the UK, Mexico and .com markets.
In an official statement, Playtech indicates that this association demonstrates its commitment to safe gaming, focusing on offering operators long-term sustainability and innovation along with a safe and pleasant environment for users.
About this agreement, Anthony Werkman, CEO of Betway, said: “The new games in our agreement will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment”.
While, Edo Haitin, CEO of Live Casino at Playtech, stressed: "Betway's commitment to the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player".
"We're delighted to be working with a global brand in online betting and gaming like Betway to deliver an exciting and innovative Live offering for their players," he added.
On the other hand, Shimon Akad, Chief Operating Officer of Playtech, added: “Betway is a key strategic partner for Playtech and a company renowned for delivering an excellent player experience internationally. We are confident that Playtech's innovative products and services can enhance that experience even further and we look forward to a long and fruitful partnership."
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