NOVOMATIC's interactive division, Greentube, has strengthened its position as an online content provider in Italy after agreeing a partnership with Entain-owned Eurobet.
According to Greentube, Eurobet users will gain access to a host of hit content including Book of Ra™, Lucky Lady’s Charm™ and Dolphin’s Pearl™ Deluxe classic slots; and, other newer titles like the popular Diamond Link™ and Cash Connection™ slot series.
The company highlights in a press release that Italy has long been a key market and therefore key acquisitions in the region such as Capecod and Admiral Sport are due. In this regard, the Eurobet association seeks to continue increasing its market penetration, while fostering the relationship with Entain Gaming Group.
David Bolas, Commercial Director of Greentube UK, underlines the importance of this new step in the Italian market and says: "Supporting a key partner in the Entain Gaming Group via its Eurobet brand is crucial to Greentube’s wider European content strategy in regulated markets".
While Alfredo Melloni, Games Director at Eurobet, said: "We've cultivated a fantastic relationship with Greentube and we're absolutely delighted to be able to offer a selection of their top games to our growing play base."
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