Virgin Bet is committed to expanding its partnership and retaining sponsorship of the Ayr Gold Cup, Scotland's most prestigious flat race. In this way, it will retain the naming rights to the three-day Virgin Bet Ayr Gold Cup Festival which runs from September 15-17.
Once again, the Virgin Bet Ayr Gold Cup will be the highlight of ITV Racing's live television broadcast on Saturday 10th September. In this regard, we must remember that ITV1's coverage of the 2021 race reached 1.24 million people, with a peak audience of 632k for the flagship race itself.
As well as the main race, Virgin Bet will sponsor eight other key races during the festival. As with last year, this includes Saturday's Ayr Silver Cup, the Doonside Cup Listed Race and the Firth of Clyde Stakes (Scotland's only Group One race). Virgin Bet will also continue to sponsor the Kilkerran Cup on Thursday and the Ayr Bronze Cup on Friday.
Commenting on the sponsorship renewal, David Brown, CEO of Ayr Racecourse, said: "Virgin Bet is one of the fastest growing sportsbooks in the UK and it is an honor for us that they have once again pledged their support to the biggest and richest Flat racing festival in Scotland which is also one of the most anticipated fixtures in the British racing calendar"
James McKay, director of sports betting at Virgin Bet, added: "Following the success of last year's partnership with Ayr Racecourse, we are proud to continue our sponsorship of one of the highlights in Scotland and the UK's racing calendars."
The 2021 installment of the Virgin Bet Ayr Gold Cup Festival attracted over 11,000 supporters with a host of top horses, trainers and jockeys taking part in the illustrious event.
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