Entain and NSW Hotel Industry Sign Groundbreaking New Agreement

The AHA NSW and Entain Australia, part of one of the world's largest sports betting groups, are joining forces to bring digital wagering competition to NSW hotels for the first time.

The long-term agreement will provide an opportunity for Entain Australia to promote its digital wagering brands in the state's pubs through a new advertising and sponsorship arrangement. 

AHA NSW CEO John Whelan said this new agreement would bring real benefits to members. "The reasons for this new partnership are simple. For decades now, many NSW hotels have operated PubTABs for Tabcorp at a significant loss. In country NSW it's even worse, with the majority of country pubs currently running their PubTAB at a loss. Today's partnership with a world leader in Entain will finally give NSW hotels competition and choice", Mr Whelan said.

Entain Australia CEO Dean Shannon said the new partnership would offer licenced venues in NSW an exciting new way to promote a choice of Entain digital wagering offerings to their patrons, while at the same time not offending the current NSW retail wagering exclusivity arrangements.