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Entain celebrates its second annual sustainability and ESG showcase event, Entain:Sustain 2022

 
Entain, the global sports betting, gaming and interactive entertainment group celebrated on 19 october its second annual sustainability and ESG showcase event, Entain:Sustain 2022
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Entain published updated results on the performance of ARCTM (Advanced Responsibility and CareTM), the Group's award-winning safer gaming initiative. Phase one of the programme, utilising a unique predictive Protector Model, has been rolled-out to 22 of the Group's international markets, with phase two, which provides real-time interactions, now live in nine markets. ARCTM has now passed the milestone of one million customer interactions proactively delivered to help customers manage their betting and gaming. 

Jette Nygaard-Andersen, Entain's CEO, commented: 

"I am incredibly proud of the lead we have taken in so many areas of ESG. We are doing so because it is the right thing to do for our customers, for our communities, and for our colleagues. It is also the best way to ensure the long-term success and sustainability of our business. 

Being a socially responsible company is not just important for us, it is at the heart of our purpose. ARCTM is proving to be a game changer in enhancing player safety, while our programmes to promote diversity and support grassroots sport are delivering meaningful change". 

The Group announced that it will be launching Drive for Diversity, a new initiative which will focus on empowering more women to enter and succeed in technology-related fields. 

The programme will be delivered in collaboration with McLaren Racing. Entain and McLaren's mutual commitment to drive greater diversity in STEM industries will be at the forenfront, as will the focus on helping more women who are seeking to reskill our upskill to enter tech industries for the first time. 

To coincide with Entain-Sustain, the Group published its 2022 Social Impact Report, providing detail on the results delivered by the Entain Foundation's investment in good causes, to which it has committed 100 million dollars over five years. 

Through the Foundation, Entain focuses on the key areas of: RET (research, education and treatment) of problem gambling; investment in grassroots sport; promoting diversity and through technology; and community projects.

The Entain:Sustain event was fully carbon neutral, with all production and travel associated with it off-set by the Group. 



18+ | Juegoseguro.es – Jugarbien.es

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