YGAM named as ICE charity partner

YGAM is a responsible charity that works to educate and safeguard young people from experiencing gambling-related harms. The organisation will also become the official charity partner at the iGB Affiliate London Awards. 

"We are delighted to welcome YGAM as our official charity partner", said Clarion Gaming managing director Stuart Hunter. "YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders". 

"In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM". 

YGAM will also become an ICE Ambassador. This will entail the charity receiving branding throughout the show, be part of the official exhibition opening, attend as guests to the Casino Awards and WRA reception, as well as have fundraising visibility via leaflets. 

"We are pleased to be working closely with Clarion Gaming again this year", said YGAM director of business development and fundraising Ian Shanahan. "ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms".