The 10,000th title to launch, a slots game called Hold of the GodsTM, was produced by Entain's award-winning in-house studio, CR Games.
The breadth of Entain's gaming portfolio, which has global scale and local targeting, means that there is something for every customer. Entain's customers all over the world, in the markets in which it operates, have access to the latest and greatest games, top-performing titles, more choice and targeted, locally relevant content - more variety than any other operator.
With a record number of active customers, growing by 7% in 2022, Entain's customers are flocking to the Group's leading brands as it continues to broaden its product offering. In 2022 alone, Entain added almost 2,500 new games to its brands globally, including BetMGM in the US. That is at least 35% more than the prior year.
Last year, 7 out of 10 customers played one of the new games that were added to the Entain Platform. Satty Bhens, Chief Product Officer at Entain, said: "We put the customer by our side in every decision that we make, and that helps us launch new games that are relevant, personalised and that our customers love to play".
The 10,000th game to launch, Hold of the GodsTM, was produced by Entain's award-winning in-house studio, CR Games, which recently won 'Game of the Year' at the International Gaming Awards for last year's headline release, 'Bigger Banker'.
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