Gauselmann Gruppe and Liqui Moly Handball-Bundesliga have extended their partnership for another two years.
This was announced by the Ostwestfalian family-owned company, which has been an official partner of Germany's top-tier handball league for ten years. Under the Merkur brand, the group has been represented at all top events during this time. The Merkur Sun will continue to be visible during Pixum Super Cup and Rewe Final4 games on the center circle and LED boards.
Nils Rullkötter, Senior Manager at the Board for Marketing, Communication, and Politics of Gauselmann Gruppe, commented on the contract extension: "We look back on over ten years of great sporting moments. The partnership with Liqui Moly Handball-Bundesliga is of great importance to our company. Because handball not only stirs emotions but, above all, brings people together. We want to continue building on that."
Jan Przemus, Head of Marketing at Handball-Bundesliga, also expressed his delight in the ongoing partnership: "Gauselmann Gruppe is a strong supporter of handball in Germany. We share a successful collaboration and a passion for handball as well as its deep roots in society. We are very proud to have had Merkur as a reliable partner by our side for over a decade, a brand that has been successful nationally and internationally. We look forward to continuing this successful cooperation."
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