Exhibitors and LBO suppliers show growing interest ahead of LCG 2026
The London Casino & Gaming Show (LCG) is drawing increased attention from the retail betting sector, particularly from licensed betting operators (LBOs) and their suppliers. According to show director Nicola Lazenby, “we’ve already received a number of enquiries from potential exhibitors keen to learn more about the exhibition.”
EAG Chair Nick Harding added further context, noting that while LCG remains firmly focused on the land-based sector and avoids online gaming, certain categories —such as B3 machines— naturally align with the needs of retail betting environments.
“From the outset, we envisioned expanding connections with suppliers to the LBO segment —not just machine manufacturers, but also ancillary providers such as lighting, seating, and shopfitting,” said Harding. The event’s sales team is currently reaching out to the LBO community to assess interest ahead of LCG 2026, scheduled for 13–15 January at ExCeL London.
With an estimated 25,000 B3 machines currently operating in UK betting shops, manufacturers in this space are among the first confirmed for LCG 2026. Notable exhibitors already signed up include Reflex Gaming and Novomatic UK, both key players across betting shops, AGCs, and bingo venues.
Organisers have launched incentives and flexible deposit options to support new exhibitors seeking to secure their place at one of the industry’s fastest-growing events.
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