Inspired Entertainment has signed a long-term extension to its deal with Paddy Power.
Inspired Entertainment, Inc. announced that it has signed a long-term contract extension as the provider of Virtual Sports to Paddy Power, a bookmaker that owns and operates over 600 betting shops across the UK and Ireland.
Paddy Power is a central brand within Flutter Entertainment plc, a global sports betting, gaming, and entertainment provider.
As part of the agreement, Inspired will continue to provide its products to the entire Paddy Power retail estate in the UK and Ireland.
"We are thrilled to extend our partnership with Paddy Power in supporting their retail venues across the UK and Ireland, as we have done for the past 12 years," said Brooks Pierce, President and Chief Executive Officer of Inspired. "We will continue to provide Paddy Power with our latest products and technology giving them the advantage of our leading content for their Virtual Sports offerings."
"We are pleased to extend our relationship with Inspired for Virtual Sports products in all our retail betting shops in the UK and Ireland" said Vince Bateson, Head of Retail Gaming for Paddy Power. "Our customers enjoy Virtual products and our ongoing partnership with the Inspired team ensures we continue to provide the best possible experience in our retail shops."
“Our customers enjoy Virtual products and our ongoing partnership with the Inspired team ensures we continue to provide the best possible experience in our retail shops."
The news comes shortly after Paddy Power also extended its decade-long agreement with Playtech, meaning Playtech remains the exclusive provider of Self Betting Terminals for Paddy Power’s machines in Ireland & the UK.
Shimon Akad, COO at Playtech, said: "Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them."
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