BtoBet has announced that it entered into a content partnership with Salsa Technology, under which the latter's Video Bingos will be integrated onto BtoBet’s Neuron 3 platform.
BtoBet officials explained that the company’s ongoing mission is enabling operators to retain current players and shift engagement from sports betting to other alternative immersive verticals. The new deal will enable BtoBet customers to gain access to numerous Salsa Technology titles, including Halloween Groove Bingo, Pachinko 3D, and the Latin American classic Jogo dos Bichos Praia.
"Salsa Tech has proved to be innovative with its Video Bingo portfolio, with its content proving to be popular amongst a wide range of players," said BtoBet’s CMO Sabrina Soldà. "During these times characterized by a shortfall in the sportsbook vertical, BtoBet further seeks to add appealing content to all verticals amongst which its online casino portfolio, ensuring a wide range of content diversity to its partners."
"BtoBet works tirelessly to deliver diverse content and its mission has never been so important as the sporting calendar currently looks unrecognizable," said Salsa Technology’s Global Business Development Manager Victor Arias. "We’re proud they have chosen to add our Video Bingos to enhance the iGaming experience."
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