Ladbrokes launches a shocking campaign starring popular actor Mark Wahlberg (Video)
Ladbrokes, part of Entain, has launched its latest brand campaign in Australia called "Ladbroke It", for which it has hired Hollywood actor Mark Wahlberg to help make racing more exciting.
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Entain Group has highlighted that the new national campaign aims to make horse racing even more exciting, and sees Wahlberg as "Mike Iceberg", the new CEO of Ladbrokes. Iceberg has established the term "Ladbroke It", which is all about turning up the dial for excitement and entertainment.
On this new campaign, Mark Wahlberg comments: “Aussies have a great sense of humor and it was really fun to bring ‘Mike Iceberg’ to life. Ladbrokes has been great to work with and I like that this campaign encourages people to gamble responsibly”.
“Ladbrokes is committed to encouraging Australian gamblers to play safely and to remain in control of how they bet and play. "Ladbroke It" is about making betting even more fun and unmissable for bettors, while at the same time being sensibly enjoyed. "
In this regard, the company seeks to bring its "Stay in Control" message to more than 8 million Australians, which helps Australian gamblers understand that if it's no longer entertaining, it's time to go.
James Burnett, Group Marketing Director, Ladbrokes Australia, said securing Wahlberg's services and filming the campaign in the midst of a global pandemic had been challenging, but very rewarding, and explains “Mark brings the entertainment factor, whilst also being able to convey the important message that if it's no longer enjoyable, you need to know when to walk away.”
The "Ladbroke It" campaign will run nationally in Australia throughout the year on streaming, print, digital, social and out-of-home platforms.
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