Caesars Entertainment has announced that it is expanding its association with the National Football League (NFL), thus becoming an official sports betting partner and renewing its rights as an official NFL casino sponsor.
Caesars Entertainment has explained that the multi-year agreement beginning with the upcoming 2021 NFL season, strengthens the partnership between two organizations, allowing Caesars to leverage NFL marks within the sports betting category and activate around retail and online sports betting, as well as engage fans with NFL-themed free-to-play games.
On this important agreement, Tom Reeg, executive director of Caesars Entertainment, has expressed the satisfaction of the company and highlights: “Sports betting and online gaming are the next frontiers for our industry, and we are committed to being where the players are. This expanded relationship allows us to introduce new ways for fans to play alongside their favorite teams, tied into our industry-leading Caesars Rewards program”.
On the other hand, Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships, has referred to the importance of reaching an agreement with one of the largest gaming and entertainment companies in the world and says: "We're excited to expand our partnership with Caesars to include the fast-growing area of legalized sports betting. "
Along the same lines, Eric Hession, Co-President of Caesars Sports & Online Gaming, highlights that it is an innovative agreement that will allow “NFL fans to enjoy an enhanced experience at our casinos, in our sportsbooks, and online. Paired with the ability to earn Caesars Rewards credits and tier status that unlock incredible experiences, football season will be more exciting than ever".
The partnership will allow Caesars to integrate relevant sports betting content directly into NFL Media properties, including NFL.com and the NFL App. Caesars will partner with the League to create content and opportunities for engagement for both its legal online sports betting operations and its expansive retail sportsbook locations across the country.
Also, as an official NFL casino sponsor, Caesars retains its exclusive casino rights to use NFL trademarks in its marketing and provide unique experiences for NFL fans using its more than 50 casino properties, celebrity chefs, premier music artists, and a wide range. of entertainment elements onsite.
Also, Caesars will create tentpole activations at key NFL events, including the 2022 Pro Bowl and 2022 NFL Draft in Las Vegas and Super Bowl LIX in 2025 in New Orleans. The extended agreement also encompasses Caesars online iGaming applications where the Company will engage NFL fans beyond the traditional football season.
It should be noted that when it comes to social responsibility, Caesars Entertainment shares the NFL's commitment to policies that protect the integrity of NFL games and protect consumers and will collaborate with the NFL in all aspects of this mission, including information sharing, advocacy efforts, and education.
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