Entain has announced that its brands PartyCasino and PartyPoker have reached a multi-year partnership agreement with McLaren Racing starting with the 2021 Formula 1 season. In this regard, the operator has highlighted that the official launch will be on 23rd May in the iconic Monaco Grand Prix, where the PartyCasino brand will appear on the halos of McLaren MCL35M race cars as well as on the helmet of McLaren F1 driver, Daniel Ricciardo.
As reported by Entain in a press release, the agreement will be throwing open the doors to the world of Formula One, providing its customers and McLaren millions of adult fans with a range of dedicated content and exclusive experiences via an all-new activation platform called Access featuring:
- McLaren themed casino content and access all areas games on the PartyCasino and PartyPoker sites
- Competitions to win access to the McLaren Technology Center
- Shared promotions throughout the companies ’social media channels
- Jointly developed marketing content
On the other hand, the company stresses that it will use its partnership with McLaren to explore strategies to promote safer betting and gaming, benefitting from the team's unique perspective on maintaining control and managing risk.
Regarding the new partnership, Entain’s CEO, Jette Nygaard-Andersen, highlighted that McLaren Racing is synonymous with “creating thrilling entertainment by constantly innovating and staying at the cutting-edge of technology”. Likewise, she commented on the importance of creating new content for their users and reaching new audiences.
While, Zak Brown, CEO of McLaren Racing, stressed that like them “Entain brands such as PartyCasino and PartyPoker place a high importance in providing moments of safe and responsible excitement for their customers”.
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