Betway has entered into a sponsorship agreement with the MercedesCup, a renowned professional tennis tournament part of the ATP250 tour series.
This new exclusive three-year betting association confirms Betway's commitment to tennis, following the agreements established with the Mutua Madrid Open, Miami Open and Estoril Open.
As explained by Betway on its website, the MercedesCup is held at Tennis Club Weissenhof in Stuttgart (Germany) and opens the extended grass-court season. The event hosts some of the world’s greatest tennis players with past winners including Rafael Nadal, Dominic Thiem and Roger Federer.
Anthony Werkman, Betway’s CEO, highlighted the historical significance of the tournament and said: “We are overjoyed to become the Official Betting Partner of the Mercedes Cup tournament”.
Meanwhile, Edwin Weindorfer, Director of the MercedesCup Tournament, underlines the importance of reaching agreements with companies as globally successful as Betway, especially in times as challenging as today.
Likewise, Weindorfer highlighted "the comprehensive live TV broadcast offering, digital presence & innovation as well as the social media and fan engagement initiatives of the grass court highlight at the TC Weissenhof".
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