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 Entain creates exclusive McLaren Racing content through its PartyCasino and partypoker brands

 
 Entain announces the launch of content exclusively designed for Formula 1 lovers through its PartyCasino and partypoker brands. In this regard, we must emphasize that one of the purposes of the group is to offer its brand customers new experiences and unique multimedia content, promising special access which Formula 1 fans can only enjoy through its PartyCasino and partypoker brands.
INFOPLAY |
 Entain explained in a press release that this launch represents another stage in the partnership between McLaren F1 and the Entain's Party brands, which began at the start of this year's F1 season. International TV spots will run from now until the end of the season in mid-December.

In a similar way to the “Drummers” launched earlier this year by Ladbrokes, the new PartyCasino announcements focus on mass entertainment customer experiences and the excitement of major sporting events.

Paris Anatolitis, Managing Director of Party Brands and Commercial Director of Entain, says: "This is about creating recreational content which encourages people to take a look and explore new ways of enjoying themselves with our brands."

According to Entain, the new campaign coincides with a series of new entertainment offers on its platforms, among which the following stand out:

Super Fan competitions. Inviting fans to answer questions that test their knowledge of F1. The latest Super Fan quiz invites customers to match pictures of F1 race cars with the date they raced. Fans can see how they score against others on a leaderboard, competing for a prize - on this occasion a McLaren F1 helmet.

See the Unseen. A new video, lifting the lid on the people behind McLaren Racing, is also released this week featuring McLaren Racing CEO, Zak Brown. This is the second in a series of exclusive McLaren interviews, led by McLaren F1 driver Daniel Riccardo. Next month there will be further “See the Unseen” videos, featuring the McLaren F1 pit crew and its engineering team, ahead of a second featuring Daniel Riccardo expected in December.

Exclusive free-to-play McLaren F1 games. Entain plans to launch a first exclusive free-to-play racing game built around McLaren F1.
18+ | Juegoseguro.es – Jugarbien.es
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