Entain earns GamCare Safer Gaming Accreditation at its highest level. The Advanced Safer Gambling Standard certifies its high standards of player protection and social responsibility in its online and offline activities in the UK.
Entain has explained in a press release that this certification is an independent quality standard that evaluates the measures that companies have implemented to protect customers from gambling-related harm. The Group is the largest operator to receive the highest level of accreditation (Advanced Level 3) for its online activities and Advanced Level 2 for its physical activities, underlining the commitment in all its business areas.
In this regard, Robert Hoskin, Chief Governance Officer at Entain, said: “We are proud to be recognized by GamCare and its Safer Gambling Standard in this critically important area of responsible betting and gaming, and in particular with their highest accreditation. Sustainability, and with that – responsibility, is at the heart of our strategy and is fundamental to the way we do business”.
Likewise, it highlights the work of the entire group in favor of an increasingly safe and reliable environment to play, either online or in its stores.
For the Safer Gambling Standard, Entain was assessed in 10 different areas and against up to 58 separate criteria, including a review of the Group's safer gambling strategy, policies, procedures and controls, as well as conducting interviews with Entain employees, website reviews and on -site visits.
On the other hand, Dan Whitlam, Director of Industry Standards at GamCare, said: "We are encouraged to see Entain achieve the Advanced level of the Safer Gambling Standard for its online and land-based activities, meaning they have adopted a wide range of safer gambling measures that go beyond the social responsibility provisions of their gambling licence”.
“The Safer Gambling Standard is an independent quality standard, which incorporates the experience of our service users, the huge level of collected evidence and industry research across numerous fields and GamCare’s many years of experience working across the sector. These safer gambling measures can help protect people from experiencing gambling related harm,” he added.
Entain reiterates that sustainability is one of the Group's central strategic pillars. In this sense, through its award-winning Changing for the Better safer gambling strategy, Entain takes a holistic approach to protecting its customers, investing millions into research, education and treatment. This strategy focuses on making Entain brands the safest and most trusted betting and gaming environments in the world.
In the same way, the group uses data, technology and evidence-based information to offer the most sophisticated and effective player protection. In 2021, Entain launched its Advanced Responsibility and Care™ program which, using revolutionary AI technology, operates in real time and is individually tailored to each customer.
We should mention the initial trials of ARC™ in the UK have been encouraging, with results showing a risk assessment accuracy of over 80%, a 120% uplift in the use of safer gambling tools by those most at risk, and a 30% overall reduction. in customers increasing their risk levels. Entain is sharing its expertise in ARC™ with regulators and other operators in the UK and beyond.
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