Rapper Nicki Minaj Becomes Maximbet's New Global Ambassador and Maxim Creative Director

 In a company statement they report that Minaj will work with MaximBet on merchandise, parties, associations, fan experiences and branding, all designed to unite entertainment, sports, celebrities, and betting.

We should remember that MaximBet is a privately owned licensed iGaming and sports betting operator that was launched late last year in partnership with the iconic international media company, Maxim.

As part of the innovative new business venture, Minaj will also serve as the new creative director of Maxim magazine, a special advisor to the MaximBet Board of Directors, and will be actively involved in the company's ambitious plans for iGaming.

About this important step, Nicki Minaj said: "I don't think I've ever been prouder of a collaboration. Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership”.

Daniel Graetzer, CEO of MaximBet, said: “Her role as a strategic advisor to MaximBet will be invaluable to us. Ella she's built one of the most powerful brands in the world, her own de ella, and she's applying that same savvy and creativity to our lifestyle sports betting brand. I couldn't be more excited to be working with her — she is creative, smart, passionate, and bold. There is no one better suited to helping us take this form of mainstream entertainment”.

Minaj boasts 280 million social media followers and on Instagram she is the most-followed rapper, seventh most-followed musician, and 18th most-followed person in the world. As one of the most influential stars in culture and powerful female executives in business, Minaj's role as creative director of Maxim will enable her to influence editorial, photography, profiles, covers and future events for the iconic publisher. Maxim has more than 25 million digital visitors per month, a global circulation of nine million and is available on six continents and 75 countries.