Bragg Gaming appoints Yaniv Sherman (ex 888 Holdings) as CEO

Bragg Gaming Group highlights Yaniv Sherman's extensive experience in the gaming industry. More specifically, he brings more than 20 years of experience in leading global teams across the gaming, software, and online gaming sectors, including, most recently, 15 years as a senior executive at 888 Holdings.

At 888 Holdings, Yaniv Sherman served as Senior Vice President and Head of U.S. from 2018 to 2021. There, he led the creation of a 15-year joint venture that allows 888 to use the Sports Illustrated brand in the U.S., signed partnerships with Caesars Entertainment and the Delaware Lottery, and developed their U.S. customer support and online marketing teams

In addition, he led Dragonfish, the bingo-focused B2B arm of 888, and facilitated its divestment in 2021.

From 2017 to 2020, I have served as Senior Vice President and Head of Commercial Development, during which I oversaw corporate development, gaming content and epayments partnerships, market research, competitive intelligence and B2B.


Commenting on the appointment, Bragg's Chairman of the Board, Paul Godfrey, highlighted Yaniv's extensive experience in the industry, saying: “Yaniv's strong record and his expertise in the global iGaming industry, most recently in the U.S. market, will drive value for Bragg as we leverage our recent acquisition of Spin Games, our growing internal game development capabilities, partnerships with leading third-party game studios, and iGaming platform capabilities to establish and quickly expand our presence across the rapidly growing and evolving US online gaming landscape”.

The new CEO, Yaniv Sherman, expressed his excitement at the new challenge, saying: “Bragg's business momentum reflects consistent execution on its strategic growth initiatives, including its successful entry into new European regulated iGaming markets since the beginning of 2021. In addition, the Recent additions of the Spin Games and Wild Streak Gaming studios represent an attractive opportunity for growth and continued expansion of Bragg's offerings in the North American market, as they integrate their content, products and services with the core Bragg team and platform to offer a differentiated, best-in-class online gaming proposition to existing and future partners”.

On the other hand, the company reports that the manager holds both a BA in Business and Human Resources and an MBA from Ben Gurion University in Israel.

In closing, it should be noted that Bragg Gaming Group has confirmed that the appointment of Yaniv Sherman marks the conclusion of the Board of Directors review of strategic alternatives, which was announced in November 2021.