888 Holdings plc completes rebrand to evoke plc

With a number of industry-leading brands, evoke has a clear mission: to make life more interesting by delighting players with world-class betting and gaming experiences. It will do this by building on its strengths - from proprietary technology to award-winning content – to drive growth while ensuring player safety is the heart of everything it does.

The transition to evoke, which better reflects the Group’s values, unifies colleagues under one clear identity and – alongside its strategic framework and value creation plan – will support the business in reaching its significant potential.

All consumer-facing brands, including William Hill, 888casino, 888sport, 888poker and Mr Green will continue to operate under their original names, as before.

Per Widerström, CEO of evoke plc, commented:

“Today marks the start of evoke’s exciting future. By bringing our business together under a single, unifying brand identity, evoke reflects our future-focused mindset and our commitment to bringing world-class betting and gaming experiences to our customers all over the world. With our clear strategic framework and value creation plan, we are confident that we can cement evoke’s place at the heart of the global betting and gaming industry for years to come.”