Paris-Saint-Germain and the FDJ group, through its sports betting brands "ParionsSport en ligne" and "ParionsSport point de vente", have announced that they have signed a three-season partnership agreement. The group’s sports betting brands will be Premium Partners of the Parisian club until 2025.
The alliance between these two leading companies in sport promises ever more immersive and innovative experiences for betters and fans. By making the decision to team up with France’s most decorated club, FDJ are strengthening their position as a benchmark in the sports betting market and a major sponsor of sport in France.
"We are delighted about this first partnership with Paris-Saint-Germain,” announced Richard Courtois, CEO of the Sports Betting Unit for the FDJ group. “We are proud to team up with such a popular and successful club. This long-term partnership strengthens our position as a major stakeholder in sports betting in France and will enable us to share exclusive experiences with the club’s fans. We will activate this partnership responsibly and enthusiastically in order to reach the whole PSG and betting community.”
Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, added, "We are delighted to welcome Française des Jeux into the Paris Saint-Germain family. FDJ is a major player in the sports betting industry. We share their ambition to perform at the top level and are both highly committed to social responsibility. Together, we will treat our fans to ever more innovative experiences while ensuring that we promote ethical and responsible sports betting."
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