Scientific Games' digital innovation teams will unvell an augmented reality experience unique to the global lottery Industry at the 2022 World Lottery Summit from October 16-20, 2022 in Vancouver, Canadá.
The company has created a unique ar game extension , connecting players from a physical LOTERIA instant scratch game purchased at retail to a llife.like LOTERIA AR second-chance win opportunity played vi8a a mobile app.
The LOTERIA Bonus Night 3D mobile app is available on
the App Store and Google Play. World Lottery Summit attendees can visit the Scientific Games exhibit to experience the new augmented reality. The physical scratch game, AR digital extension and mobile app were all created by the company's global game studios in partnership with Fremantle, the exclusive licensor of the original Don Clemente LOTERIA.
Amy Bergette, VP Digital Content Studio for Scientific Games, said: "The timing for augmented reality is right for lotteries. While the industry has experimented with AR products in the past, the mobile technology is now solidly in place and widely accesible.
Players are ready."
Currently, there are an estimated
1.1 billion AR user devices worldwide, expected to rise to
1.7 billion by 2024. Nearly 100% of mobile smartphones sold today are now augmented reality enabled.
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