BetMGM announced a new pledge to prominently feature responsible gaming messages in its marketing and advertising campaings beginning March 1.
As part of the pledge, responsible gaming messaging will be featured within BetMGM's mobile app and within BetMGM advertisements ranging from billboard marketing to television, print and radio ads across the U.S. and Canada.
Additionally, responsible gaming messages and banners will be incorporated into BetMGM's digital and social platforms, as well as on property signage within physical BetMGM Sportsbook. Responsible gaming messages were developed in partnership with GameSense, an award-winning responsible gaming program developed and licensed to MGM Resorts and BetMGM by the British Columbia Lottery Corporation.
"We are committed to leading the industry in promoting responsible gaming, which is why we're announcing this unprecedented pledge to spotlight responsible gaming messaging in our advertising", said Adam Greenblatt, BetMGM CEO.
GameSense is an industry-leading program focusing on positive, transparent, and proactive conversations with players about how to gamble responsibly. BetMGM has integrated GameSense into its digital platforms, providing custoemrs tools for setting spending limits, while dispelling common gambling misconceptions. GameSense also explains the basic rules of gambling and offers easily accessible resources for customers and their families to connect with highly trained GameSense Advisors. Through the integration with BetMGM, custoemrs can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide.
"With the continued growth of sports betting and iGaming, it's imperative that our industry remain committed to supporting the best interests of our guests and customers. MGM Resorts is the premier leader in gaming entertainment, and GameSense has helped us set the standard for promoting responsible gaming and prioritizing player health. We commend BetMGM for this groundbreaking commitment", said Bill Hornbuckle, CEO and President, MGM Resorts.
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