Aristocrat was also at the internacional gaming show ICE LONDON 2023. Below, an interview with its general manager Christopher Rowe, who showed us his vision of this latest edition of ICE and told us about its most outstanding products.
Christopher Rowe, General Director of Aristocrat for Emea & Latam, gave us the following interview in which we asked him about how Aristocrat experienced this latest edition of ICE London, as well as learning about its new products and the company's future projects.
1. How would you rate this ICE LONDON 2023?
"We were excited to be back after a two-year hiatus, meeting with our customers and partners face-to-face at this incredible global show. We used it as an opportunity to showcase Aristocrat's investment in product innovation by introducing new collections, first-to-market developments and premium products. The anticipation and excitement of everyone we met with on our stand was palpable; the industry really needed this return and confidence levels are high".
2. What products did you present at ICE? What acceptance did they have by visitors?
"Our product portfolio is designed to offer operators a wide variety of products for each of their player types. ICE marked the EMEA launch of For Sale Links, an innovative way to provide our innovative content as packaged centrepieces. The introduction of Lightning Dollar LinkTM, the next evolution of the Lightning LinkTM /Dragon LinkTM /Dollar StormTM /Buffalo LinkTM generations, spearheaded a number of exciting additions to our vast range of Premium Licensed concepts.
Additionally, alongside numerous launches of core standalone games, we were also proud to introduce the first tailored multi-game for the Spanish Salon market, with the debut of Midnight ExpressTM, an exciting Hold & Spin multi-game. Operator response has been universally positive.
3. Have been met the objectives set for this edition of ICE?
"We entered this year's show with two main objectives: to show our line of newly developed and innovative products; and unveiling our new visual identity for Aristocrat Gaming and officialy showcasing it in this market. It has been a highly successful outing on both counts".
4. According to the survey carried out by INFOPLAY on the favorite place to carry out this great international gaming fair in 2025, the destination most chosen by readers has been MADRID. What do you think about that?
"Our customers come first. So whichever location they prefer, we'll support".
5. What projects do you have in mind for this year? Where else will we see Aristocrat?
"Our goal is to continue to innovate and deliver world-class products to our customers and players. We'll continue to work closely with our partners to understand the needs of their properties, markets and customers to then determine how we can meet this to the best of our abilities across regions".
18+ | Juegoseguro.es – Jugarbien.es
