Last year's Safer Gambling Week brought an entire industry to talk about the advice and the tools available to bet safely and responsibly.
Its reach and impact were truly remarkable. During a frenetic week of activity last October Safer Gambling Week generated nearly 30 million impressions on Twitter, Facebook and Instagram, a huge 21 per cent increase on 2021, with a push to get the nation talking about safer gambling.
During the month around 200.000 acounts had deposti limits set, an increase of 12.5 per cent compared to the same month the year previous. Meanwhile, 61 per cent cent of player setting a deposit limit around Safer Gambling Week, did so for the first time ever.
It was no surprise that the Gambling Commission's latest data, which covered the period of Safer Gambling Week - showed that rates of problem gambling among UK adults had fallen from 0,3 per cent last year, to 0,2 per cent.
It enjoyed the backing of then Gambling Minister Damian Collins MP, politicians on both sides of the House of Commons and the independent regulator the Gambling Commision. High profile sporting names also gave the campaign their vocal backing, including former football manager Harry Redknapp and ex-Celtic striker John Hartson.
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