Gaming technology supplier and operator Playtech has added a stake in Hard Rock Digital to the company's portfolio of holdings.
Playtech has invested US$85m in Hard Rock Digital as part of a landmark strategic partnership that will see the supplier provide games to Hard Digital's customers in the United States and Canada, and power operations in select international markets.
This will include the rollout of Playtech's IMS player management platform and certain ancillary services, including operational, customer support, payment advisory and marketing services. Hard Rock Digital will take Playtech's products and services under a predominantly revenue share basis.
"The Playtech team is thrilled to announce our strategic partnership with HRD. Hard Rock International has cemented itself as a marquee name worlwide, not just in gambling, but more widely in entertainment", said Mor Weizer, chief executive of Playtech.
"This partnership will act as an accelerator to Hard Rock Digital's planned strategic initiative to expand its online gaming offering to international markets, becoming the first operator with a global omni-channel offering under a singular, irreplaceable brand", said Jim Allen, chairman of Hard Rock International and chairman of the board of HRD.
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