SportyBet Becomes “Official Betting Partner” of LALIGA in Africa

On August 30, 2024, SportyBet and LALIGA publicly announced a landmark multi-year partnership by which SportyBet becomes the new "Official Betting Partner" of LALIGA across Africa. This groundbreaking agreement, effective this season, firmly establishes SportyBet as the leading sports betting platform in the region, marking the beginning of a new era in its mission to deliver world-class football content to fans across the continent.

The partnership will commence with an unforgettable launch event in Africa featuring one of LALIGA’s most iconic ambassadors—a globally recognized football legend. This event is set to be a milestone in the history of sports betting in Africa, laying the foundation for a collaboration that promises to revolutionize the way millions of fans interact with football.

Among the most prominent LALIGA ambassadors are legendary figures like Frédéric Kanouté, David Villa, Luis Figo, Samuel Eto’o, Carles Puyol, and Iker Casillas, who have all left an indelible mark on the world of football. The involvement of these icons in the launch event underscores the significance of this partnership.

SportyBet will elevate LALIGA betting experiences to new heights by introducing innovative, first-of-their-kind features in the world of sports betting. Fans can look forward to pioneering betting options that will redefine their interaction with the game, offering unparalleled engagement and excitement.

As part of this partnership, SportyBet will gain prominent exposure during LALIGA match broadcasts, with advertising billboards and cam carpets displaying the SportyBet brand around the stadiums. This presence will be especially noticeable during matches where Real Madrid, Barcelona, and Atlético Madrid play as the visiting team, marking a major leap forward for the SportyBet brand in the global football arena.

Additionally, SportyBet will provide exclusive access to LALIGA content, allowing fans to enjoy richer, more immersive ways to experience the league through its platform and social media channels. With enhanced, dynamic features, users will feel closer to the action than ever before.

Through this partnership, SportyBet users will also have the opportunity to participate in extraordinary, once-in-a-lifetime experiences. These exclusive opportunities may include VIP stadium tours, watching player warm-ups from the sidelines, taking photos with football idols, or even stepping onto the pitch to take a penalty after a match.

The collaboration between SportyBet and LALIGA will also involve a wide range of promotional activities across multiple African territories, further cementing SportyBet’s influence in the region and strengthening its connection with football fans.

In recent months, SportyBet has become the most visited betting platform globally, a testament to its cutting-edge technology, unmatched market odds, and the security and speed of its payments. This partnership with LALIGA not only reinforces SportyBet's global reach but also highlights its commitment to offering fans the ultimate sports betting experience.

Elías Gallego, VP of Media, Marketing, and Business Development at SportyBet, stated: "This partnership represents a powerful alignment between SportyBet's leadership in the African market and LALIGA's immense potential to grow its footprint across the continent. By leveraging our deep understanding of the African audience, we're confident that together we can elevate the fan experience, fuel the passion for football, and drive unprecedented growth for LALIGA and SportyBet in this vibrant region."

Jorge de la Vega, Executive General Manager of LALIGA, added: "Partnering with SportyBet is an exciting milestone for LALIGA as we continue to expand our global footprint, particularly in Africa. This collaboration not only brings LALIGA closer to millions of passionate football fans across the continent but also underscores our commitment to delivering world-class football experiences to diverse audiences. Together with SportyBet, we aim to create new opportunities for engagement, inspire the next generation of football enthusiasts, and celebrate the shared love of the beautiful game."