Militao Stars in SportyBet's New Advertising Campaign in Brazil

SportyBet, the world's most visited sports betting platform, is proud to announce an unprecedented collaboration with its ambassador, the renowned Real Madrid and Brazil defender Éder Militao, and the Globo Group.

This groundbreaking collaboration features a 30-second commercial starring Militao, which will air during the halftime of matches on SporTV, Globo Group's pay-TV channel, throughout the Euro 2024 tournament. The campaign will also extend to the digital realm, with presence on the globoesporte website and Globo's YouTube channel.

The commercial, filmed with the highest standards of quality and technological innovation, showcases Éder Militao in three different everyday scenarios, highlighting SportyBet's commitment to enhancing the user experience. From transforming a client's look as a barber, to tattooing the iconic SportyHero character on a fan's back, and even uniting a couple as a bartender, Militao exemplifies SportyBet's versatility and dedication to providing top-quality entertainment and an unmatched user experience.

“We are thrilled to join forces with Éder Militao and the Globo Group for this exciting collaboration. This partnership reflects our commitment to elevating the user experience. Through this commercial, we celebrate not only the Euro and Copa America but also SportyBet's passion for innovation and delivering a unique experience to our community,” said Igor Liporase, Country Manager of SportyBet.

Éder Militao, SportyBet's ambassador and one of the world's top players, embodies the values of perseverance and success that the brand strives to promote. His participation in the commercial is particularly significant following a season marked by injuries, yet one in which he played a crucial role in Real Madrid's success, securing both LaLiga and the Champions League titles, with the aim of crowning a historic year at the upcoming Copa America.

SportyBet, which was the most visited betting platform in the world in April 2024 according to Similarweb, is a leading sports betting platform known for its innovation, reliability, and fast payouts. With an extensive variety of markets and sports events, along with the best offering of casino and online games, SportyBet provides users with an unparalleled and fully secure experience. As the brand's ambassador, Éder Militao helps to strengthen the bond between SportyBet and its users, representing excellence and a commitment to quality.
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