Betsson Group has officially re-launched europebet under the name Betsson Georgia, ushering in a new era for the operator that has belonged to the Swedish group since 2015.
After a decade of introducing innovative products and technology to the local market, the company will now leverage Betsson’s global scale to deliver international standards, top-tier sponsorships and a cutting-edge digital platform to Georgian customers.
Group CCO Ronni Hartvig said the move is part of a wider strategy to “promote one brand that can be visible across borders,” allowing Betsson to maximise the impact of marquee investments such as the Inter Milan shirt deal and high-profile campaigns like last week’s EuroLeague Final Four in Athens.
Maia Kopinadze, CEO of Betsson Georgia, described the rebrand as “one of the best decisions we have made,” adding that the company will gain “even more opportunities in the long term.” Kopinadze highlighted Betsson’s ability to combine European business culture with local expertise and hinted at forthcoming global projects that will include Georgian participation.
The new brand arrives with a flurry of headline activities:
the Sports Storytelling Forum “Betsson: Crossroads” in Tbilisi, which welcomed around 1,000 guests and football icons such as Edwin van der Sar and Robert Pirès;
a partnership with women’s club Kvartali; and
this weekend’s veterans’ match between GEO11 and Barcelona Legends at Dinamo Arena, sponsored by Betsson.
By unifying its Georgian operations under the Betsson banner, the group aims to unlock world-class sponsorship deals, integrated marketing strategies and an innovative approach that it believes will raise the entire Georgian gaming market to a new level.
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