The platform will serve as the tournament's Official Cryptocurrency Exchange, launching fan experiences across all 16 host cities in the United States, Mexico, and Canada.
FIFA has announced the addition of Kraken as the Official Crypto Asset Exchange Sponsor of the FIFA World Cup 2026™, an agreement that reinforces the growing presence of digital finance in major international sporting events.
The partnership will allow Kraken to develop fan-focused activations, content, and experiences during the tournament, which will take place from June 11 to July 19, 2026, across the United States, Mexico, and Canada, making it the first World Cup with 48 participating teams.
With over a decade of experience and a presence in more than 190 countries, the company will leverage the World Cup's global stage to boost awareness and adoption of crypto assets among millions of football fans worldwide.
The agreement will officially kick off with the FIFA World Cup 2026™ Countdown Concert, an event that will serve as the starting point for the brand's initiatives throughout the championship.
Kraken highlights that football and cryptocurrency share the same global, borderless calling, while FIFA emphasizes that technological innovation will remain a cornerstone of the fan experience in the largest edition of the tournament in history.
Furthermore, this move represents a new step in Kraken’s elite sports sponsorship strategy, where it already maintains agreements with organizations such as Atlético de Madrid, Tottenham Hotspur, RB Leipzig, and Formula 1's Williams Racing.
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