EGBA members contributed €3.8 billion in taxes to European economies in 2024, while achieving record use of safer gambling tools and deepening their social responsibility commitments.
The European Gaming and Betting Association (EGBA) has published its
2025 Sustainability Report, highlighting the collective achievements of its members in 2024. The report showcases the growing social and economic contributions of regulated online gambling operators across Europe and outlines the sector’s continued progress in player protection and responsible business practices.
According to the report, EGBA members contributed €3.8 billion in taxes to European economies, invested €735 million in sports, and donated €156.8 million to charitable and community initiatives. A record 26.7 million customers (69%) used safer gambling tools, with half of those doing so voluntarily.
“This year’s report shows our members are not only positive contributors to Europe’s economy but also setting industry benchmarks for safer gambling,” said Maarten Haijer, Secretary General of EGBA. “We’re particularly encouraged by the effectiveness of personalised safety messages, which are clearly making a meaningful difference in player behaviour.”
Key highlights from the 2025 report include:
100 million safer gambling messages sent to customers, a 48% year-on-year increase, with 28% of these personalised.
42–46% of high-risk customers responded positively to personalised messages, either improving their play or maintaining safer patterns.
89% of employees received safer gambling training, totaling more than 55,000 people across land-based and online operations.
€148.9 million invested in research, education, and treatment (RET), adding to €290 million in RET contributions over the last five years.
69% of customers used safer gambling tools, with deposit limits being the most common (used by 65% of voluntary users).
38.6 million active customer accounts, up 19% from 2023.
11% reduction in energy use, with 78% sourced from renewables.
The report also reveals that the sector is actively shifting from measuring outputs to measuring outcomes, with clear data showing that personalised interactions help reduce risky gambling behaviours.
Haijer warned, however, about the growing threat of black market operators and crypto casinos based outside Europe. “They pose a serious risk to player safety and contribute nothing to our societies,” he stated. “To sustain the achievements of the regulated industry, we need stable and supportive policy frameworks and stronger enforcement against unlicensed operators.”
Looking ahead, EGBA plans to once again lead the European Safer Gambling Week (17–23 November), and is working closely with the European Committee for Standardisation on a landmark initiative to create a pan-European standard for markers of harm in gambling.
“Our members are proving that industry leadership means more than commercial success — it’s about protecting players, supporting communities, and investing in Europe’s future,” concluded Haijer.
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