Playtech has announced the expansion of its agreement with Solaya Group, becoming the exclusive bingo provider for its brands in the UK market: Zebra Bingo, Bingostars, and Peachy Games.
The collaboration between the two companies began in 2024 with the integration of casino content and has significantly evolved following the addition of Zebra Bingo to Playtech's iBingo platform. Subsequently, the migration of Bingostars and Peachy Games has consolidated this expansion.
The agreement will allow Solaya to access Playtech's network, including its B2B liquidity pool and various shared bingo rooms tailored specifically for the British market. Both companies are working together to adapt the offering to the operator's user base.
Playtech indicated that joint campaigns supported by its network and management team have already been initiated, while Solaya highlights the migration to the iBingo platform as a major step forward in its development within the online bingo segment.
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