GVC completes account migration of 25 million Ladbrokes Coral players to its global platform
Two years have passed since Ladbrokes Coral was acquired by GVC and in recent days the migration of all the gaming accounts of the more than 25 million clients of the brands Ladbrokes, Coral, Gala Bingo, Gala Casino has been completed. and Gala Spins, which are now integrated into the group's global management platform.
GVC Holdings has completed the migration of its Ladbrokes Coral brands to the group's global technology platform in a move that puts an end to one of the main actions after operations of this type. Thus, from now on, registered players from the brands Ladbrokes, Coral, Gala Bingo, Gala Casino and Gala Spins have for all intents and purposes their accounts under the group's main brand.
GVC has announced that this process has been the largest carried out by the operator, which was carried out on time and within budget. The migration is estimated to have been around 25 million customer accounts, of which almost half were registered players at the time under the Ladbrokes brand.
GVC COO Shay Segev said: "The GVC integration model has proven time and time again to be extremely effective in integrating large-scale operations with minimal disruption to our underlying business. As a result, we are confident in our Ability to take advantage of attractive M&A opportunities that we believe will come our way in the future, while further driving the growth of our existing business. "
