888 Holdings announced that Betgenius will be a partner of its sports betting brand 888sport, which has the goal of expanding its worldwide business capacity and diversifying its products.
Betgenius, which is part of the Genius Sports Group company and provides data management related services to sports leagues and organizations, will now provide 888 with official content, data, betting solutions and its automated accumulator product BetBuilder, in order to provide Players have more options in pre-match odds, from more than 300 sports competitions worldwide.
Thus, the partnership is another step forward in 888's growth plans, especially considering the purchase of BetBright in March 2019, for £ 15 million.
On the partnership between 888 and Betgenius, Genius Sports Group Chief Commercial Officer Jack Davison said: "it’s testament to the quality of official data and flexible technology that 888 has selected Betgenius to be part of [this] journey."
On the other hand, Senior Vice President and Chief B2C at 888, Guy Cohen said the company is looking forward to developing their relationship in the coming months.
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