Luckia launches in Spain a fun campaign based on the normality of betting in our daily lives

On the occasion of the new start of the sports season, Luckia has presented its two new campaign spots. Under the title "Even those who don't bet, bet" and with the help of the prestigious Rosebud agency, the Spanish betting house shows us with a casual tone how betting is part of multiple conversations in our daily lives.

The campaign, which will have a large investment in the media, is included within the ambitious strategic plan of the Galician company. "With our latest campaign‘ Betting is human ’we wanted to show the way in which anyone deals with small routine decisions, betting on their intuition," says Chema Jaray, the company's Marketing Director. "Thus, now we want to go one step further and show ourselves even closer under the slogan 'even those who do not bet, bet', demonstrating how betting is an implicit fact in our daily life," explained Chema.

With its previous campaign, 'Betting is human', Luckia was already awarded in the prestigious eGaming Awards as the Best Marketing Campaign in the gaming sector, so the Spanish company, with a close and fun positioning, has wanted to continue betting on increase brand awareness by normalizing gaming activity within society.


Throughout its 40 years, Luckia has not stopped growing and currently has more than 2,500 employees throughout its headquarters in Spain, Portugal, Croatia, Chile and Colombia.


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