Hard Rock International continues to take firm strides in its growth, innovation and diversification strategy. In this regard, it announced on December 14 the launch of Hard Rock Digital, a joint venture of Hard Rock and Seminole Gaming for interactive games and sports betting worldwide, which will be based in Hollywood, Florida.
Hard Rock International has reported in a press release that Hard Rock Digital will leverage the extensive operating base of these industry veterans, which is made up of more than 130 million customers and footprint of nearly 250 land-based venues across 76 countries to provide an omni-channel offering for interactive gaming and sports betting.
About this launch, Jim Allen, president of Hard Rock International, explained that with the expansion of the online business the company will improve the experience of users of sports betting and interactive gaming. Likewise, Allen highlighted the importance of working on strategic and distribution opportunities in high-growth markets such as North America, where it is expected that in 2025 it will represent $ 7 billion for sports betting and $ 14 billion for online games.
On the other hand, Hard Rock International has announced the leadership team that will lead Hard Rock Digital? and that has extensive experience within the sector as they come from companies such as Playtech, The Stars Group and FOX Bet.
Thus, we highlight: Rafi Ashkenazi, Executive Managing Director and Executive Chair, Marlon Goldstein, Executive Managing Director and CEO and Matt Primeaux, Executive Managing Director and President.
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