The Colombian gaming sector is united in the launch of the #YoLeApuesto (I bet on it) campaign, which seeks to raise awareness against the manipulation of sporting events. In this regard, online gambling companies, trade bodies Asojuegos and Fecoljuegos, with the support of Coljuegos, have announced that they will be disseminating messages that promote honest play and integrity in sports.
The dissemination media that will be used to promote the campaign under the #YoLeApuesto label will be the social networks and digital platforms of the organizations participating in this initiative.
On the other hand, the initiative seeks to promote legal gaming through the 16 platforms authorized by Coljuegos, which guarantees not only greater security for users, but also allows safe monitoring and control of the possible risks of sports manipulations in the competitions.
The president of Fecoljuegos, Evert Montero Cárdenas, highlighted the importance of the union of all the actors involved in the important awareness-raising efforts: “we are an ally of sport and, as such, we are working in an articulated way with sports institutions in actions that allow train, raise awareness, generate information exchange and, in general, strengthen good practices to ensure and guarantee sporting integrity ”.
For his part, the president of Asojuegos, Juan Carlos Restrepo, adds: “We seek to make visible our commitment to sports integrity and to the preservation of an industry that guarantees the contribution of millionaire resources to the health of all Colombians. The way to remember and emphasize our dedication to working for transparency is through this type of campaign ”.
Restrepo also highlighted that the #YoLeApuesto campaign goes hand in hand with the agreements signed with Dimayor (Cooperation Agreement for the Prevention of Manipulation of Sports Competitions) and with the Ministry of Sports in a statement for integrity.
For all the above, #YoLeApuesto seeks to make a call to conscience, to the honesty of the actions of all the agents involved in the world of sports, because the manipulation of results damages the reputation and overshadows what for many is a reason for pride, fun, passion and entertainment as are all sports.
As reported from the Colombian sector, online betting contributes more than 68,000 million pesos to the health of Colombians, therefore, promoting integrity and transparency in sport is a way to also protect this important industry.
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