Sportradar has announced the signing of a multi-year global partnership with the China CBA League, starting from the current 2020/21 season. The agreement allows regular season games, postseason games, and All-Star game distributed to broadcasters, streaming and OTT platforms in territories outside of greater China.
In this regard, and as confirmed by the sports data provider, fans will now have the ability to access short-form video content, in addition to full game coverage throughout the season.
Referring to this agreement, Steve Byrd, Director of Global Strategic Partnerships, said: “Chinese Basketball has been a traditional powerhouse in the international arena, and we are excited to be a part of expanding the reach of the top tier CBA to markets across the globe ".
Sportradar has highlighted the successful partnership with the K League to expand its broadcast footprint around the world, with the first season of involvement seeing a massive expansion in reach through online and traditional broadcast platforms. Currently, Sportradar is distributing the media rights for the National Basketball League (Australia) globally.
On the other hand, a spokesperson for the CBA League, highlights that “this partnership will provide enriched possibilities and further awareness for the CBA League, given their extensive experience and recent track record. By building up opportunities globally in this long-term partnership, we look forward to developing the continued growth of the CBA League and reaching out to new audiences around the world. "
It should be noted that the CBA League has experienced massive growth nationwide with the emergence of local players and the influx of top talent from around the world. For this reason, Sportradar emphasizes that it will work closely in developing a comprehensive commercial strategy to enhance its worldwide distribution for its media rights.
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