TransUnion has announced its entry into the US gaming market through its operating subsidiary, TransUnion Gaming Services LLC, with the intention of providing identity, fraud analysis and marketing solutions to operators in various states through TruValidate ™.
TransUnion explains, it will build on its 12-year history in this industry, particularly in the UK, to expand its presence in the $ 119 billion US gambling market. Subject to all applicable regulatory approvals, TransUnion Gaming Services will support online sports betting, daily fantasy sports, as well as operators and casinos.
It should be noted that the TransUnion game services will help operators throughout the entire player journey, from acquisition to onboarding and verification while providing their players a friction-right experience. In addition, the company ensures that its solutions will address industry fraud, such as bonus abuse, while protecting player accounts and offering less login friction.
Steve Chaouki, President of U.S. Markets at TransUnion, has emphasized the company's long history, which includes 84 million transactions for the main gaming brands and explains: “As trusted stewards of data, consumer privacy and experience quality are always top of mind. We will deliver capabilities and solutions that allow our customers to more seamlessly comply with regulations while delivering high consumer satisfaction".
Along the same lines, Glen Goldstein, TransUnion's Diversified Markets EVP and President of TransUnion Gaming Services, says: "We have plans to rapidly grow our business in the US, leveraging years of global expertise in the industry and new solutions that will make us a key contributor in this market".
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