Hard Rock Hotels® announces new expansion plans and the development of eight hotels with approximately 3,000 rooms in several key Brazilian cities, including Sao Paulo, Fortaleza, Ilha de Sol, Campos do Jordão, Foz do Iguaçu, Jericoacoara, Natal and Recife.
Hard Rock has explained that these correspond to the international expansion strategy of the brand with a greater emphasis on the best locations in South America.
Through a press release, the company ensures that hotels in Brazil will showcase the country’s vibrant, energetic, and artistic culture through locally inspired design and unmatched live music experiences. While design elements for each property will differ, world-renowned architectures and International interior design companies are working to procure unique pieces to showcase throughout the properties.
It should be noted that Hard Rock is actively acquiring authentic souvenirs from celebrated Brazilian artists to present in its world-famous collection of more than 86,000 pieces and at each property, providing unique and memorable experiences to guests from around the world.
Regarding the estimated opening times, the company indicates that the projects should be completed in the next eight years. The development of eight new Hard Rock Hotels will create anywhere from hundreds to thousands of jobs in the area and is expected to stimulate local economies by boosting tourism. In addition to the advancements created by the physical construction, local executives are working to improve infrastructure, health, transport access and social programs ahead of the completion dates.
Regarding these ambitious expansion projects in Brazil, Todd Hricko, Senior Vice President of Hotel Development at Hard Rock Hotels, commented that the country “is poised to step up as a headlining performer on the world stage of travel destinations, with 10 Hard Rock Hotels slated for development in collaboration with three different partners, VCI SA being the largest of the three".
On the other hand, Samuel Sicchierolli, VCI S.A. President & Chairman, Hard Rock's main partner on upcoming projects, says: "The next eight years will signify a new era for Hard Rock and we are honored to be able to assist in the development process."
In true Hard Rock style, all hotels will entice guests with a wide range of signature brand amenities, including The Sound of Your Stay® program, a three-part offering that gets guests in the groove with an in-room Crosley vinyl player delivered totheir door, a Fender guitar delivery upon request and a choice of carefully curated playlists available for guests to stream or download. Each property will also offer a Rock Shop® and full-service Rock Spa®, with varying properties providing other traditional Hard Rock services.
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