The National Football League (NFL), known internationally as the American Football League, has announced the launch of a comprehensive responsible gaming education and awareness initiative with the slogan "Stick to Your Game Plan. Always Bet Responsibly."
Through a press release, the NFL explained that it is an integrated public awareness program on responsible gaming designed to educate fans who choose to participate in sports betting to do so responsibly. More specifically encourages people to play responsibly by sticking to a game plan, including setting a budget to know their limits, using licensed, regulated operators, and asking for help if they need it.
The NFL works with the National Council on Problems Gambling (NCPG) and its official sports betting partners Caesars Entertainment, DraftKings and FanDuel to promote and support responsible gaming practices.
Christopher Halpin, NFL Executive Vice President, Chief Strategy and Growth Officer, explained: “Collectively, all of us in the sports and betting industries need to learn from international examples and make sure the development of education and support programs matches. the state-by-state growth in legalized sports betting. In collaboration with the National Council on Problem Gambling and our commercial partners, the league is fully committed to advancing responsible betting awareness, education, and problem-gambling support."
Regarding the alliance with the NFL, Keith Whyte, executive director of the National Council on Problem Gambling and who was a prominent speaker at the International Days Against Illegal Gambling, highlighted: “The league's support of our advocacy efforts will help fund new communications initiatives, such as ResponsiblePlay.org and a PSA about problem gambling, expand gambling prevention services where they are most needed, and modernize our National Problem Gambling Helpline operations with updated capabilities."
The NFL reports that throughout the season, fans will see the NFL's responsible betting initiative roll out across a variety of channels including online, in-stadium, social media and in print. Later this fall, the program will begin to run on national and local television, including broadcast partners and NFL owned-and-operated media channels. In addition, the NFL is working with clubs to spread awareness and education at the local level.
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