Pragmatic Play has entered a comprehensive partnership with DAZN BET. In this regard, Pragmatic Solutions will provide the operator with its enterprise platform technologies built around a core Player Account Management (PAM) solution.
Pragmatic Play has explained in a press release that DAZN BET is the newly announced betting operator that will tap into DAZN's customer base under a brand license agreement with the DAZN Group.
DAZN BET will deliver the world's first service that combines OTT live sport viewing with betting to create a more engaging and interactive experience for sports fans.
The strategic agreement will see Pragmatic Play supply its Slots, Live Casino and Virtual Sports games along with an evolving portfolio over time, in various regulated jurisdictions.
We should note that DAZN BET will benefit from Pragmatic Play's award-winning titles such as Gates of Olympus™ and its fan-favorite Live Casino experiences, including Sweet Bonanza CandyLand™.
Mark Kemp, CEO of DAZN BET, credits the partnership with Pragmatic and its great products to support international launches of the new DAZN BET brand.
“DAZN BET is committed to providing a future world class betting & gaming product for sports fans to enjoy recreationally & responsibly. High quality player management technology and access to some of the best igaming content on the market positions us for success in the new international markets we are focused on”, he highlighted.
Separately, Julian Jarvis, CEO of Pragmatic Play, said: "We are certain that DAZN BET will be a natural winner and fantastic new entrant into our sector, positioning sports and gaming right where the viewers are enjoying their content."
Pragmatic Play currently produces up to six new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.
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