Inspired Entertainment announced the launch of its first iLottery offerings in partnership with longtime customer Loto-Québec.
Inspired Entertainment highlights that the iLottery Pharaon Réaction™ game was developed exclusively for Loto-Québec, combining a successful Loto-Québec retail brand with the gameplay of Inspired's interactive Scarab Treasures™ game.
In this regard, they confirm that it was officially launched on the Loto-Quebec online gaming website and application.
Brooks Pierce, President and COO of Inspired, said: “We are thrilled to debut our first entry into the burgeoning iLottery market. Pharaon Réaction highlights our ability to make customized content for lotteries that uses the mechanics of our top-performing retail and online games, appeals to lottery players and elevates current iLottery offerings”.
Likewise, he has highlighted the important growth opportunity that iLottery represents, "poised to see higher adoption by lotteries worldwide".
On the other hand, Anne-Marie Voyer, Director of Lottery Products and Development at Loto-Québec, commented: “Inspired's diverse range of iGaming content has resonated well with our player base, and we are looking forward to collaborating with them on future digital lottery games”.
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