Entain has reported that BetMGM, its joint venture with MGM Resorts International, has entered a partnership with Carnival Corporation to offer retail and mobile sports betting and iGaming experiences to cruise passengers.
As explained by Entain, through this association, gaming will be available on more than 50 ships ported in the U.S. spanning Carnival Cruise Line, Holland America Line and Princess Cruises. BetMGM's platform will roll out in phases over the coming months.
BetMGM CEO, Adam Greenblatt, assures that the agreement represents a great opportunity for the expansion of the company and says: “We've found an ideal partner in Carnival Corporation and look forward to providing our sports betting and iGaming products to its millions. of passengers”.
Under the agreement, Carnival Corporation will offer BetMGM-branded digital and cash-based sports betting, as well as digital real-money gaming products on-board Carnival's U.S.-branded ships in international waters. Additionally, BetMGM and Carnival Corporation will collaborate on co-marketing and promotional activations.
Marty Goldman, SVP Global Casino Operations at Carnival Corporation, said: “We’re very proud to be able to deliver the excitement and engagement of sports betting and iGaming to our guests through our partnership with BetMGM. Our two leading global hospitality organizations will provide a wide array of immersive digital content as a complement to our exceptional shipboard casinos.”
As BetMGM continues to expand into new markets, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.
The integration of GameSense within BetMGM's desktop and mobile platforms makes it possible for users to directly access responsible gaming tools.
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