Aristocrat Gaming™ announced that Oriana Branon has joined the company as Vice President of Communications and Corporate Affairs.
Aristocrat Gaming™ announced that Oriana Branon has joined the company as Vice President of Communications and Corporate Affairs.
Oriana Branon will be a member of the executive leadership team reporting to the CEO of Aristocrat Gaming, Hector Fernandez. In this newly created position, she will oversee all external and internal communications for the Gaming division, and provide strategic guidance on the organization's environmental, social, and governance (ESG) as well as sustainability and ethical impact, and diversity, equity, and inclusion.
Regarding her appointment, Héctor Fernández stated: "Oriana's extensive communications background across business and consumer markets, stellar track record of storytelling, and commitment to social impact demonstrate she will be an incredible asset to our company during a time of rapid growth."
The company highlighted that Oriana Branon recently led corporate communications for financial tech giant Bill.com, where she drove the company's external visibility in the wake of their IPO. She was also the first PR hire for Alaska Airlines in California, helping the company to win the hearts and minds of consumers post-Virgin America acquisition.
"I am excited to join Aristocrat Gaming to build on the company's rich history of delivering award-winning and entertaining gaming experiences to players around the world," Branon said.
Likewise, the company has highlighted that the new Vice President of Communications and Corporate Affairs has been recognized for her strong communications performance record, including PRWeek's "Women to Watch" and PRWeek's "40 Under 40," and featured as a Latina advocate in Latina Style and Forbes.
Finally, it is important to mention that Oriana Branon holds a Bachelor of Arts degree in Communications and Sociology from the University of California, Santa Barbara. She sits on various nonprofit boards dedicated to opening pathways for underserved communities and is passionate about mentoring women of color professionals.
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